Jess Cheetham is a creative strategist and serial founder with a storyteller's heart and an instinct for what connects.

She built Margarita Margarita from the ground up, a cult-favourite cocktail brand that became nationally loved before she successfully exited in March 2025. Since then, she has co-founded VIVIE Fine Jewellery, built Forget Me Not Gifts (teaching herself to code with AI along the way), written a children's book, and is quietly developing an app. She moves between industries the way most people move between tabs: with purpose, curiosity, and momentum.

With a strong bias for action, Jess brings clarity, cohesion, and a thoughtful approach to everything she builds. For her, aesthetics and outcomes are never mutually exclusive. She combines brand intuition, business acumen, and emotional intelligence to create ventures that feel as good as they perform.

With a background in business ownership and copywriting, and five years spent building a nationally loved product brand, she brings deep expertise in concept development, branding, and execution. She has a sharp eye for detail and a genuine love of the blank page.

The Alba is exactly that: a creative incubator for bold new chapters. A space shaped by experience, curiosity, and an enduring belief in values-led business.

Fresh. Exciting. Just getting started.